Intangent Brand Playbook

Intangent is a Toronto-based consultancy helping businesses maximize their Sales Performance Management (SPM) potential. In 2022, Ola Hallak, Intangent’s Director of Marketing reached out to me on LinkedIn for some assistance with elevating their brand presence. After going over the history of the company and looking at existing materials, we decided to begin with updating some existing company-wide templates and creating some new templates to establish some brand consistency across marketing collateral. After evaluating both the current brand and where the industry was headed, it was decided to do a brand refresh. With this in mind, we worked together to update their existing brand guidelines and marketing materials. This resulted in a digestible, yet robust interactive PDF which assists employees, partners and independent contractors in keeping the Intangent brand consistent no matter where they are located, or the project at-hand. Intangent continues to grow and partner with great companies around the globe. I look forward to continue working with Ola and the Intangent team to take over the SPM space.